SCA is Europe’s largest and the world’s third largest supplier of consumer tissue. For AFH tissue, SCA is number one in Europe, number three globally and number three in North America.
Brands
For consumer tissue, a new brand platform was developed to improve the performance in meeting consumer requirements and rationalise an extensive brand range and, thus, build stronger brands over time. In the consumer market, Tempo and Zewa are the leading brands in much of Europe. Zewa is also the clear market leader in Russia and parts of Eastern Europe. Edet holds a solid position in the Nordic region. In emerging markets, such as Columbia and Mexico, SCA has strong positions with brands such as Familia and Regio.
Tork, SCA’s global brand in AFH tissue, is number one in Europe and one of the leading brands in North America. Tork has annualsales of more than EUR 1 billion.
Innovation and product development
SCA is the market leader in innovation and product development based on deep insight regarding the needs and behaviour of consumers and customers. The focus of the company’s activities is on the development of materials and functions to ensure a broader selection, enhanced strength, softness and absorption capacity.
In collaboration with customers, SCA develops complete service offerings, products, a broader range, design, marketing and logistics solutions that are cost effective and add value for suppliers and retailers.
Targets
3–4% organic growth with a minimum of 13% return on capital employed.
Production
36 facilities in 18 countries.
Average no. of employees
17,714 (17,109) + 4%
Strategic priorities
- Continue to strengthen the global Tork brand in AFH tissue.
- Strengthen SCA brand positions for consumer tissue.
- Provide a clearer, added-value offering for retailers’ brands.
- Continue to focus on consumer and customer insight, innovations, product development and marketing.
- Raise the company’s presence in emerging markets, mainly through proprietary brands.
- Consolidate partnerships with leading wholesalers and retailers.
- Optimise the supply chain and production.
