SCA is one of the world’s largest players in personal care products and the global market leader in incontinence care products. SCA has a portfolio of global, regional and local brands.
Tena – SCA’s brand for incontinence care – generates sales of more than EUR 1bn annually, and is a world leader in incontinence care.
In baby diapers, SCA is the market leader in the Nordic region, with its Libero brand accounting for a market share of more than 60%, and is also displaying rapid growth in Russia and parts of Eastern Europe. In Southeast Asia, SCA holds a leading position with its Drypers brand and in South America with Pequeñín.
In feminine care, SCA is market leader in the Nordic region, as well as in large and rapidly expanding markets in Latin America. The Libresse, Saba, Nosotras and Nana brands are supported by SCA’s global brand platform.
Innovation and product development
SCA invests considerable resources in its efforts to gain deep insight into consumer and customer needs. This insight forms the basis for the Group’s innovations and product development. The number of launches of new and upgraded products is on the rise. The emphasis is on function, fit, design, and costs.
Targets
5–7% organic growth, with a minimum of 30% return on capital employed.
Production and sales channels
23 plants in 20 countries. Products are distributed via the retail trade and care institutions in more than 100 countries.
Average number of employees
7,269 (7,648) –5%.
Strategic priorities
- Develop SCA’s world-leading position in incontinence care using the Tena brand.
- Continue the programmes involved in the global brand platforms and utilise synergies.
- Increase the growth rate in fast-growing markets in Eastern Europe, Southeast Asia, Latin America and the Middle East.
- Continue to gain in-depth insight into consumer and customer needs and apply this knowledge to product development and increase the launch rate of innovative product offerings.
- Continuously enhance production and distribution efficiency.
- Grow through category expansion under global brands and a greater share of high-value products.
